The quality of plastic bottles is implicated in the brand image of the company.
June 30 14:24:11, 2020
Today, plastics are used in more and more industries, and the food industry, the medical industry, and the industrial and commercial industries are all using plastic products. However, the brand is very important for a company, and the quality of the brand directly affects how far an industry can go. Nowadays, the plastic products used by various enterprises affect the quality of the products of the enterprise and thus affect the brand of the enterprise. Let's take a look at the small series of Jiuzhi Plastics Network.
Many companies that use plastic bottles , they control the cost of plastic bottles very strict, try to lower the cost of plastic bottles, resulting in poor quality plastic bottles, if the hands are as soft as paper, consumers One impression is inferior products, knockoffs, etc., which will seriously affect the promotion of the brand.
In the market, some plastic bottles such as beverages and glass water are packed. In order to save costs, some small enterprises have appeared in the above-mentioned method of streamlining plastic bottles, and strive to reduce the production cost of plastic bottles. In fact, there are two problems in this way. The first one, of course, is that the plastic bottle grip feels very bad and the experience is very poor. This kind of user experience, regardless of the product itself, will ultimately affect the consumer experience. Be aware that the package itself is not separated from the package, but is a whole. Second, any product on the market is now branding. Branding is inseparable from packaging. After being over-compressed, the appearance of plastic bottle packaging is difficult to compete with the plastic bottle packaging of other products.
Therefore, manufacturers should pay attention to the quality of plastic bottles. A brand is like a person, packaging is appearance, core products are intrinsic. Before understanding this person, it is necessary to start from the appearance of his appearance, when there is a appearance on him. When you are interested, you will continue to understand his content. Conversely, if his appearance is very embarrassing, then those who want to continue to understand him are sure to be greatly reduced. In other words, if you want products to be effectively promoted, you should not ignore the important role of plastic bottle quality in product marketing, and pay attention to its quality.